Internet Retail Technologies ltd - Research and Comment

Research & Comment

We commission regular research and interviews right across the e-commerce sector to bring our clients a rounded view of whats happening. We also post comment on industry developments. If you are looking for advise please don't hesitate to contact us.

Comment

Google - Can the Long Tail Produce Rich Pickings Indefinitely?

15/05/07 - Can the Long Tail produce rich pickings indefinitely? The long tail of PPC, SEO, blogs and social media.

Video Content - Aspects of YouTube's Success e-tailers should be thinking about.

01/11/06 - Does YouTube's success point to areas e-tailers should be considering to make sure their customers are getting the richest possible experience from visiting their site?

Communicating with Your Online Customers

21/07/06 - It may seem very obvious to say that communicating with your customers is important, but the rapid adoption of the Internet as a shopping channel has magnified this.....

Google - Is there a sea change coming?

19/02/07 - Does Matt Cutts Give the SES 2007 conference in London the 'Nugget' of information they were hoping for? and what's round the cornerfor SEOs?

Every Page is your Home Page

07/06/06 - The pages at the base of your website pyramid are usually the pages your visitors are trying to reach with much of the higher level pages acting as a navigation to get to them..

Paid Search - How Long Term is the Long Tail?

02/06/06 - The' long tail', we were told at the 2006 Search Engine Strategies Conference, is where the best return on your marketing spend can be found. Whilst this in itself isn’t in doubt, how short term is the opportunity...?